Our Mission & Our Vision
To offer products which care beyond borders, are produced ethically and inspire to live an ethical and sustainable life.
To raise awareness for an ethical lifestyle, starting by the clothes we (or: you) wear.
It is our ambition, to change the Australian fashion landscape and start the national revolution of ethically sourced fashion! We want to disrupt the Australian Fast Fashion industry by working with suppliers who use organic and high-quality fabric, value fair working conditions and take responsibility from the manufacturing process to the final sales point.
To see Australia choosing clothes which care for those making them equally as much as for those wearing them.