About Kindred Hearts

Kindred Hearts was founded by Johanna Schick in the South-Eastern suburbs of Melbourne in August 2018. The thought first sprung to mind when Johanna moved from Germany to Melbourne in 2016 and she couldn’t get the variety of ethical and organic clothes as she was used to in Germany.


The concept of slow fashion wasn’t new to her. A year before she moved to Melbourne, she did an internship at a German retailer for ethical and fair fashion. This internship was eye opening to Johanna and after she understood the impact of fast fashion and our throwaway culture, she couldn’t look away anymore.

Ashleigh MarshAshleigh Marsh and Johanna Schick met at their local community in Melbourne in 2017 and what started with casual conversations built a strong friendship in less than a year. Ashleigh knew of Johanna’s plans and after long conversations about the impact each of us have, it was not a question anymore to bring Ashleigh on board.


Ashleigh and Johanna not only share their love for people and animals, but also their strong mindset of having an impact and changing the world for the better.

While we are far away from perfect and still own many items of the fast fashion industry, we believe change comes with each decision. After founding Kindred Hearts, looking for the right suppliers and brands to work with, our knowledge about the industry grew and we are more determined to change the fashion landscape here in Australia more than ever.


We don’t have to be perfect, but we have to choose the right way and making changes step by step. Each purchase has an impact each of us can decide what it is!


To offer products which care beyond borders, are produced ethically and inspire to live an ethical and sustainable life.


To raise awareness for an ethical lifestyle, starting by the clothes we (or you) wear.


To see Australia choosing clothes which care for those making them equally as much as for those wearing them.